Siena EMV: a great success

Siena EMV: a great success

The technical visit of Club Italia ended in Siena; during this visit, Tiemme presented the new urban system based on EMV bank cards implemented by AEP, that is extremely successful.

Boarding the urban bus, you just have to tap your contactless card to the Futura 3B validator, wait for the validation beep and the green light, then sit on board. A very simple and innovative way to pay for your bus ticket. It is the innovative Pay and Go service that allows you to pay for your ticket with a beep. “Pay and Go“, the new e-money service activated by Tiemme on over 100 buses in the urban fleet, is now also active in Siena.

The new service is based on AEP’s ET-PASS system and is carried out in collaboration with Intesa San Paolo, Mastercard and VISA.

The project is accompanied by a communication campaign designed by Tiemme with the slogan “Pay and Go” outside and inside the buses (also in English). In particular, the “Pollicini”, minibuses that travel inside the historic center of Siena, become information units of the project, able to communicate all the information on the use of cards and to send a strong message encouraging the use of public transport, precisely because it is easier. Even the indicators and bus shelters in urban stops have information sheets that illustrate the characteristics of the initiative and provide useful instructions before boarding. Further information can be found online, on the home page of the website and on the Company’s Facebook page (Tiemme Spa), where a video describes the operations to be carried out on board to make the ticket in contactless mode.


“The payment on board the bus with EMV bank cards is a very important goal for us and with Tiemme today closes a circle opened a long time ago”, said Ing. Giovanni Becattini managin director of AEP, “to reach this objective we have invested well in advance of our competitors, thanks to the trust of companies like Tiemme. Our company is not only one of the first but also the one in Europe with the largest number of installations of this type, which require very complex technologies, integrating into the banking system, which obviously requires high standards of security.